SPONSORSHIP UNPACKED! Talking technical terms – is there really a difference in search techniques?

Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Property, Sport Sponsorship, Sport Strategy

In this episode, Andy and Glenn discussed the potential benefits and drawbacks of hiring a dedicated sponsorship manager. They explored the idea of taking a more collaborative, team-oriented approach to sponsorship within the committee. The conversation concluded with an agreement that a sponsorship manager should work closely with the committee to achieve long-term success rather than focusing on short-term pressures.

SPONSORSHIP UNPACKED! Wait, there’s a downside to having a sponsorship manager!?

Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Property, Sport Sponsorship, Sport Strategy

In this episode, Andy and Glenn discussed the potential benefits and drawbacks of hiring a dedicated sponsorship manager. They explored the idea of taking a more collaborative, team-oriented approach to sponsorship within the committee. The conversation concluded with an agreement that a sponsorship manager should work closely with the committee to achieve long-term success rather than focusing on short-term pressures.

SPONSORSHIP UNPACKED! ‘Sponsorship is my most hated thing’ – Do you feel the same?

Community Club, Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Sponsorship, Sport Strategy

In Episode #7 of Sponsorship Unpacked, Glenn and Andy discussed a clients view on sponsorship at their club. The client, in despair, said ‘ Sponsorship is my most hated thing at the Club.’ Andy and Glenn identified key strategies to address these issues, including educating yourself properly, understanding value of your clubs assets, and finding warm leads.

SPONSORSHIP UNPACKED! Prospective client says -‘Community sport; now a business’

Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Sponsorship, Sport Strategy

In Episode 5 of Sponsorship Unpacked!, Andy shares with Glenn a conversation with a frustrated volunteer sponsorship manager from a regional soccer club who struggles to convince his committee about the business aspects of sports sponsorship. This prospective client said in no uncertain terms that community sport has become a business and emphasised the need for the community club volunteer committee to understand this shift.

SPONSORSHIP UNPACKED! How to manage Hot Leads like the experts.

Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Property, Sport Sponsorship, Sport Strategy

In this episode of Sponsorship Unpacked! the team focused on strategies for optimising sports sponsorship leads, particularly for community sports organisations, with an emphasis on speaking to the prospective sponsor and not relying on impersonal emailing as your first contact point. The discussion covered best practices for following up on sales leads, including the importance of prompt communication, personal interaction, and relationship building through conversations.

SPONSORSHIP UNPACKED! A Committee Decision

Sponsorship Proposal, Sponsorship Sales, Sport Property, Sport Sponsorship, Sport Strategy

In this episode of SPONSORSHIP UNPACKED!, Andy and Glenn discussed the challenges sports clubs face in securing sponsorships. In particularly, they delve into the role committees play in supporting sponsorship campaigns and how important it is to balance short term priorities Vs taking a longer-term view of building sustainable sponsorship revenue.