SPONSORSHIP UNPACKED! Prospective client says -‘Community sport; now a business’
In Episode 5 of Sponsorship Unpacked!, Andy shares with Glenn a conversation with a frustrated volunteer sponsorship manager from a regional soccer club who struggles to convince his committee about the business aspects of sports sponsorship. This prospective client said in no uncertain terms that community sport has become a business and emphasised the need for the community club volunteer committee to understand this shift.