SPONSORSHIP UNPACKED! A Glenn Annetts Sponsorship Masterclass During AFL Grand Final Week
Inspired by AFL Grand Final week, episode 12 provides for a Glenn Annetts masterclass on community sports club sponsor outreach.
SPONSORSHIP UNPACKED! Talking technical terms – is there really a difference in search techniques?
In this episode, Andy and Glenn discussed the potential benefits and drawbacks of hiring a dedicated sponsorship manager. They explored the idea of taking a more collaborative, team-oriented approach to sponsorship within the committee. The conversation concluded with an agreement that a sponsorship manager should work closely with the committee to achieve long-term success rather than focusing on short-term pressures.
SPONSORSHIP UNPACKED! Wait, there’s a downside to having a sponsorship manager!?
In this episode, Andy and Glenn discussed the potential benefits and drawbacks of hiring a dedicated sponsorship manager. They explored the idea of taking a more collaborative, team-oriented approach to sponsorship within the committee. The conversation concluded with an agreement that a sponsorship manager should work closely with the committee to achieve long-term success rather than focusing on short-term pressures.
FAST TRACK > Why even the smallest sports clubs can create sponsorship results.
In less than 2mins, Andy Crook explains how even the smallest of sports clubs can create meaningful sponsorship results.
SPONSORSHIP UNPACKED! Three undeniable reasons that businesses sponsor sports organisations.
The Sponsorship Team spend a lot of time speaking to prospective sponsors, and coaching our clients on speaking with prospective sponsors. Here are 3 real reasons why businesses sponsor sports organisations.
SPONSORSHIP UNPACKED! How to manage Hot Leads like the experts.
In this episode of Sponsorship Unpacked! the team focused on strategies for optimising sports sponsorship leads, particularly for community sports organisations, with an emphasis on speaking to the prospective sponsor and not relying on impersonal emailing as your first contact point. The discussion covered best practices for following up on sales leads, including the importance of prompt communication, personal interaction, and relationship building through conversations.
Fast Track – Why sponsorship proposals are ignored, and how to change it!
Finding new sponsorship revenue is not easy, but it is the lifeblood of a sports organisations revenue. Fast Track your results through these tips, techniques and pieces of advice from our Managing Director, Andy Crook.
SPONSORSHIP UNPACKED! A Committee Decision
In this episode of SPONSORSHIP UNPACKED!, Andy and Glenn discussed the challenges sports clubs face in securing sponsorships. In particularly, they delve into the role committees play in supporting sponsorship campaigns and how important it is to balance short term priorities Vs taking a longer-term view of building sustainable sponsorship revenue.
FAST TRACK > 5 tips for using history as a way to engage prospective sponsors.
Fast track your organisations results! Connecting with prospective sponsors is often a difficult task. Using the history of your club can prove to be the tool that provides the emotional link needed.
5 Things to Consider Adding to your Sponsorship Proposal Document
Without doubt, there is a wide range of how sports organisations position there sponsorship proposals, however in order to ensure they are high quality, there are a few key things that documents need to include if you are to attract the attention of a prospective new sponsor.