SPONSORSHIP UNPACKED! Wait, there’s a downside to having a sponsorship manager!?

Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Property, Sport Sponsorship, Sport Strategy

In this episode, Andy and Glenn discussed the potential benefits and drawbacks of hiring a dedicated sponsorship manager. They explored the idea of taking a more collaborative, team-oriented approach to sponsorship within the committee. The conversation concluded with an agreement that a sponsorship manager should work closely with the committee to achieve long-term success rather than focusing on short-term pressures.

SPONSORSHIP UNPACKED! Basketball, netball and volleyball clubs still have a chance!

Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Sponsorship

Andy and Glenn explore innovative strategies for sports clubs with limited resources to offer value to sponsors, focusing on clubs without their own venues. They discuss utilising various club-controlled assets for sponsor visibility and emphasise the importance of challenging existing restrictions. The conversation encourages clubs to think creatively and explore all possibilities to maximise sponsorship opportunities.

SPONSORSHIP UNPACKED! ‘Sponsorship is my most hated thing’ – Do you feel the same?

Community Club, Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Sponsorship, Sport Strategy

In Episode #7 of Sponsorship Unpacked, Glenn and Andy discussed a clients view on sponsorship at their club. The client, in despair, said ‘ Sponsorship is my most hated thing at the Club.’ Andy and Glenn identified key strategies to address these issues, including educating yourself properly, understanding value of your clubs assets, and finding warm leads.

SPONSORSHIP UNPACKED! How to manage Hot Leads like the experts.

Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sponsorship Team, Sport Property, Sport Sponsorship, Sport Strategy

In this episode of Sponsorship Unpacked! the team focused on strategies for optimising sports sponsorship leads, particularly for community sports organisations, with an emphasis on speaking to the prospective sponsor and not relying on impersonal emailing as your first contact point. The discussion covered best practices for following up on sales leads, including the importance of prompt communication, personal interaction, and relationship building through conversations.

SPONSORSHIP UNPACKED! Beauty by Numbers

Community Club, Lead Generation, Sponsorship Proposal, Sponsorship Sales, Sport Sponsorship, Sport Strategy

Real examples of what it takes to find the best partners.

In this episode, Andy and Glenn discuss the fundamental aspects of achieving sponsorship success, emphasising that it often requires a numbers-based approach with persistent effort and strategic targeting of the right fit business categories.

Glenn shares real examples from one of their larger national client’s, demonstrating how well-planned outreach strategies can yield significant results despite the seemingly. For those watching from community based the episode provides insights into how you can adapt these national strategies to improve your own sponsorship outcomes.