A thriving industry that needed help monetising their assets.
Tenpin Bowling Australia struggled to really drive participation funding which is the life blood of a lot of sports.
As such they had to find a strategically suitable way of driving additional commercial revenue. That’s where we came in.
THE PROBLEM
Tenpin Bowling in Australia is considered to be big business, transcending sport it is considered a community social activity for youth and the aged alike.
However, Tenpin Bowling Australia, the governing body of the sport of Tenpin Bowling, had long had an issue with regards to being able to monetise their assets.
With the vast majority of Tenpin Bowling Centres being privately owned, and whilst the participation in the sport on a social basis is well into the millions per year, the hardcore competitive and registered Tenpin Bowling participants were in the low tens of thousands.
This meant Tenpin Bowling Australia struggled to really drive participation funding which is the life blood of a lot of sports, and as such they had to find a strategically suitable way of driving additional commercial revenue.
THE RESULTS
Whitewall Sport were engaged to support this process.
A multi stage timeline was developed to work through and comply with the governance processes set out by Tenpin Bowling Australia (TBA).
Whitewall Sport worked through each stage of the process with the TBA senior executive team, including the key stages of understanding the current operating environment, defining the challenges and opportunities facing TBA and the tenpin bowling industry.
We quickly began putting forward recommendations on next steps and then moving into implementation mode where Whitewall Sport delivered the 3 event ‘Tenpin Premier League’ that operated across 3 venues in Australia.
The delivery included a full service approach from Whitewall Sport – including the entertainment, broadcast, commercial and marketing elements of the Tenpin Premier League.