Even the best in the business need the right team beside them.
Challenging people to push beyond their limits is one of the reasons Spartan are the global leader in obstacle course racing.
But for this globally recognised brand, they understood that sustaining growth and expanding their sponsorship portfolio required more than just internal efforts.
The need for fresh perspectives and additional support was essential to inject energy and innovation into their strategies, ensuring that they could tap into new opportunities and elevate their partnerships to the next level.
THE PROBLEM
The Spartan Race and Tough Mudder are well known brands in the sports world. With events attracting millions globally, each year over 50,000 Australia’s attend events across Australia.
Whilst the Australian operators of the Spartan and Tough Mudder brands have had success in attracting sponsors, they felt it was time to have a greater focus on creating new partnerships and driving new revenue into this thriving business.
Having operated their sponsorship and partnership searches mostly from within the business and adding the responsibility for this to an increasing ‘to do’ list for already busy executives, it was time external options were sought to create a greater level of focus.
THE RESULTS
Through our adverts, the leadership team from Spartan Race and Tough Mudder reached out to us to see if Whitewall Sport were able to find a solution.
After an initial meeting, it became clear that our ‘Commercial Department’ service would be a perfect plug-in for their requirements.
Freshly designed and newly branded documents were created by our expert design team, offering an elite look and feel to their collateral.
With a short number of weeks, the Whitewall Sport team were let loose, and within a 8 week window, our team were busy managing over 50 new hot leads that had responded to our outreach program.
Success is never guaranteed in sports sponsorship, and the hard work must always be put into finding the right fit partner and sponsor who are prepared to back brands as well-known as Spartan Race and Tough Mudder.
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