All Heart, All Passion and All Pride in and out of the sporting arena.
Lions FC General Manager, Rob Scanlon felt that despite now sporting a sponsorship portfolio worth into the multiple 6-figure range, there were a number of key assets yet to be sold.
With a strong focus on finding higher value partners due to the size of their club, Rob was extremely focused and knew exactly what he wanted to achieve.
WHAT WE DID
Signing up to our Pro program allowed Rob’s expertise to be focused where it needed to be, while our team took care of the unique specifications for the club’s lead generation campaign.
This included a strategy session where we delved deeper into what the perfect sponsor looked like, and how best to create tailored packages that would be attractive to them.
Constant communication between Rob and our team allowed for a truly unique approach to our lead generation efforts, where both parties could integrate their strengths into the campaign.
THE RESULTS
A combination of our experience and knowledge of the sponsorship space and key targeting moments, teamed with Rob’s ability to know how to pitch his packages and create a win-win scenario for the club and sponsor, resulted in the Lions landing the Major Partner that they were looking for, and signed a $25K per year agreement for 2.5 years.
We are thrilled to be working with Rob and the Lions FC team back once again for another round, and have already begun to see some exciting results.
Welcome back guys!
“I am delighted to be able to recommend Whitewall Sport and The Sportmaker Sponsorship Sprint program.
To move our sponsorship portfolio to another level, I knew it needed a different approach to help us connect with the right businesses for us.
I was very focused on the major partner level, and the service that the Sponsorship Sprint Pro provided us gave me not only a large number of hot leads, but also the confidence to ask for the sponsorship fee that I believe we were capable of securing.
We are really pleased that we made the investment in this unique service, as the ROI for us is up around the 12x mark.”
Rob Scanlon, General Manager
Queensland Lions FC